The Writer
Dad, husband, MBA, publisher of hyperlocal sites, Cubs fan and former political consultant in Chicago. Drop Mike Fourcher a line at mike (at) fourcher-dot-net. What Is Vouchification?
VOO ´ -chee — The first month of my college freshman year I got into a little trouble with the Dean of Housing. My college newspaper wrote a story about it, erroneously naming me "Mike Vouchey". The name stuck with some of my friends.Instablog
- RT @robertloerzel: RT @TheLensNOLA: A yr after Picayune announced cutbacks, news habits changing in NOLA http://t.co/EIqrUK3cdz about 3 hours ago from HootSuite ReplyRetweetFavorite
- Two hours after the call, city of Chicago forestry team is on the job. http://t.co/VJtkjQQNLf about 23 hours ago from HootSuite ReplyRetweetFavorite
- RT @CenterSqJournal: We're bringing back great local photography with our 1000 Words features. Every Monday starting next week. http://t.co… 12:06:21 PM May 23, 2013 from HootSuite ReplyRetweetFavorite
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Author Archives: Mike Fourcher
Doomed To Failure: News Media’s Billionaire Business Strategy
The truth is, we don’t really know how well most of the nation’s news media properties are doing. The vast majority are closely held private companies or part of giant balance sheets occluded by subsidies from other, totally unrelated enterprises. … Continue reading
Three Different Ways News Informs
News informs the reader so that it affects the way they experience the world around them. It does so in three different ways: News That Entertains – The least compelling, but the most often consumed, entertainment news is the light … Continue reading
News and Information Arbitrage
The news industry is a two-sided market, meaning that it requires two different groups to purchase the product for two different reasons, in this case, advertisers and readers. You can’t get advertisers without readers and you can’t make a product … Continue reading
Boston Phoenix, Google Reader and The End of Passive Reader Support
When I lived and went to college in Massachusetts in the early 90′s, Stephen Mindich, owner of the Boston, Portland, Providence and (erstwhile) Worcester Phoenixes was talked about in the arts community as some sort of powerful, evil genius. He’d created … Continue reading
The Decline of General Interest News And The Rise of Niche
If you ask a news writer about what they do, they’ll tell you that they inform the world about important things they should know about. From that perspective, which is the common one, news publications are purchased by readers so … Continue reading





