News flash: Nobody wants to fund your news non-profit

An important confession from inewsource founder Lorie Hearn:

We journalists think we’re above talking about money, let alone asking for it. We’re too self-righteous for that. At least, I thought I was. Well, the cold hard facts about the future of accountability journalism lie in cold hard cash.

The biggest mistake I made in founding a journalism nonprofit was thinking that good work will automatically attract funding.

The number of great reporters who have suggested to me that if you just started a news non-profit, the money would roll in, are too many to count. Hearn tells an important real-world fact: That if you’re starting a news org, either for- or non-profit, make sure you know where your money is going to come from and what is your value-add to the consumer.

February 25, 2014