Free Idea For TV Stations: Localized Podcasts


August 13, 2012

I’m really not a fan of video for online news. It takes a lot of effort to produce and it’s pretty easy to do bad video. But Josh Williams of GeneseeSun.com has just stripped the whole thing down to the basics: deliver headlines and do it every day in a simple fashion. And you know what? It works.

Josh’s hyperlocal site serves the Genesee Valley, a mostly rural area just south of Rochester, NY, where the biggest town, Geneseo, is a mere 8,019 people, according to Google. His weekday video newscasts garner views in the low hundreds, and yet – there’s advertisers!

It doesn’t seem like a ton of work here, a video camera, a nice background, and a few written lines for him to deliver. Now and then it seems like he edits in some photos. All this on top of his regular job of writing and selling ads for The Genesee Sun.

Now, why the heck can’t TV stations do this? Give your Saturday anchor a new job: Daily podcasts for local regions. Do five of them a day. Sell ads. Win!