The Center Square Ledger has been officially publishing for
three weeks now and I think we’re starting to get the hang of things. After a
frenetic publishing schedule to show new readers that we’ve got a lot going on,
we slowed down a bit. The slower pace doesn’t seem to have hurt our daily
average readers, which has settled at about 350 a day.
This is a GREAT number from our perspective. Outside of
flyering the neighborhood el stops on our first day and hitting the local blog
scene, we’ve really been growing by word of mouth. 350 a day puts us just over
10k a month, which was the dream scenario Patrick and I had when we talked
about our launch. This is a real number - five digits – that you can show
So while traffic is doing well and we seem to be publishing
compelling content, revenues are not what we’d like.