August 2009 Archives
On August 25, the Chicago Reader's parent company, Creative Loafing, Inc., will be sold to a new owner through a federal bankruptcy auction in Tampa to repay $43 million in debt. As two groups prepare to bid in the auction, let's try to figure out how much Creative Loafing - and by extension the Chicago Reader - is really worth.
First, some background on the bidders.
Since Eason and Creative Loafing, Inc., who are based in Tampa, purchased the Chicago Reader (along with Reader-owned Washington City Paper) in July 2007 - for an unpublished and unreported sum - the alternative newspaper business has taken a hard turn for the worse. In just two years newspaper readership has declined sharply and advertisers have found other channels to market their products. And that big boogey man, Craigslist, has continued to drive a stake into the heart of alternative newspapers.
Dad, husband, MBA, homeowner, publisher of hyperlocal 

